SEO Explained

With so much information regarding SEO the net it is often hard to sort the wheat from the chaff so I have put together some seo and webmaster links  from the top search engines and seo review sites for you to browse, enjoy!

What is Natural or Organic SEO

Natural SEO in essence relies on the search engines interpretation on the structure and build of a website coupled with content-relevance and most importantly the ratio and quality of outbound and inbound links.  Search engines such as Google, Yahoo and Bing each have their own criteria which they use to determine a site’s relevancy based on the information it discovers.

SEO vs Pay Per Click (PPC) (Google Adwords)

Natural or Organic SEO is the terms used to enable any given website to feature in the natural results in search engines (SERPS) Not to be confused with (PPC) Pay Per Click. PPC allows your listing to show to the right or at the top of the natural search engine results for a fee and although PPC can generate results they can be expensive and don’t carry as much credibility as natural search engine listings.

Websites can be optimised using natural SEO practices that will ensure your site conforms to all the necessary criteria, thus helping it to gain a better organic search position. If you need help in ensuring that your web site both meets compliance and will also be competitive in the marketplace.

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